ABSTRACT
With the arrival of the pandemic, the management of sports services was affected, and the sports infrastructure closed its doors to the community in general, which has produced great losses in material resources;therefore, the objective of the study was to determine the difficulties and benefits offered by post-pandemic sports services, through the application of a test of perceived quality in sports services in the province of Cotopaxi. Within the methodology used, qualitative–quantitative research stands out, with exploratory-descriptive levels in a sample of 125 users of sports centers;the results obtained drive the strengthening of sports spaces towards the provision of quality services, even more since it is necessary for the human being to have a strengthened immune system through the practice of physical activities, it is concluded that quality sports services depend directly on the budget allocated for an adequate sport management for the benefit of the community. © 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.
ABSTRACT
Post COVID-19 pandemic, sports events and sports activities have been severely affected. The mega sports events were either postponed or held in the absence of live audience. Through this study we investigate the progressive use of social media by fans and other stakeholders to express their support to favorite sports teams, athletes, coaches, sports organizations, sponsors and more during COVID-19. UEFA Euro 2020 was conducted across 12 countries with an intent to show unity and bring normalcy in sports business during the third wave of COVID-19. Hashtag analysis and mention analysis have been performed to find sports teams, athletes or other stakeholders that were directly being discussed about by the fans. We also focused on tweet context annotations that provide entities as pairs of domain and entity collected from tweets’ text. Our results indicated that hashtags and mentions alone cannot substantially justify the popularity of any entity. Thus, from the point of view of identifying any athlete, team, organization or any sponsor as a brand, tweet context annotations can be valuable from the perspective of E-Branding, E-Marketing and E-Commerce. © 2022, IFIP International Federation for Information Processing.